Who I am

I harness the power of Nudge Theory and intelligent design to guide the customer’s journey and organization’s journey towards business growth decision making. The approach is rooted in the belief that while direct change is challenging, crafting an environment conducive to change can lead to significant and sustainable transformations. I’m committed to using insightful design as a tool for creating a better world, one strategic nudge at a time.

I have a proven track record of success with emerging brands, growing retailers, and small businesses, leveraging deep expertise to help these companies navigate the complexities of growth and achieve their full potential in a competitive market. While these areas are where we truly excel, our versatile approach allows me to effectively tackle a wide range of projects and challenges across various industries.